The fourth box[ur]shorts Film Festival Awards took place on Saturday, January 9th, in the New Beverly Cinema and, in contrast to most smaller film festivals, had an enormous turn out. This is a great accolade to the founders , Giacun Caduff and Ryan Reichenfeld, who have achieved such attention by creating a quite unique premise in the filmmaking world.
These two enterprising filmmakers hold the film competition in cyberspace, make the awards terrestrial and then screen the winning films in international venues on their Movie Jukeboxes in cities from Los Angeles to Park City and New York to Basel, Switzerland. These cute little boxes are installed in restaurants, bars, coffee houses and Laundromats, in fact anywhere where there’s a captive audience. What more could a filmmaker ask for?
The award ceremony was a huge success, the films better than I have seen at a festival in a long time, and the idea of watching them again while waiting for my Burrito greatly appeals. If you have a venue that might be a perfect home for a Movie Jukebox , pay a visit to www.boxurshorts.com. And when you’re there, maybe you should take in a movie or two – if the box[ur] guys have put it on, it’s bound to be worth watching.
